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Nearly 90% say car buying is unpleasant
Written By Mike TruelsenCONNECT
Just about everybody loves that new car smell, but a majority of Americans think the car-buying process stinks.
According to a new online Harris Poll survey, 87% of Americans dislike something about car shopping at dealerships.
More than 61 percent of Americans feel like they’re taken advantage of at least some of the time when shopping at a car dealership.
52 percent of car shoppers feel anxious or uncomfortable at dealerships.
Millennials, or those who became adults around the year 2000, lead the pack in their dislike. 56 percent of Millennials say they’d rather clean their homes than negotiate with a car dealer.
Among millennial women, 62 percent feel pressured to buy right away and 49 percent said they felt tricked into buying features they didn’t need.
Gen X-ers, those born in the early 1960s to mid-1970s, aren’t fans either. 24 percent of Gen X-ers say they’d rather have a root canal than negotiate for a new car.
Read the full survey: How much longer will consumers keep buying cars at dealerships?